Wine tourism is currently a highly dynamic tourism product, thanks to the work carried out by Adega Mayor of the Nabeiro Group, but with deep roots in the culture and traditions of Campo Maior.
In addition to the diverse and always very innovative offer of Adega Mayor, we have in Campo Maior a group of families that maintain the tradition of making wine in clay amphoras, better known as Vinho da Talha. Campo Maior was one of the three main producers of clay pots used in the production of this wine nationwide.
The Campo Maior region is even, in environmental terms, a privileged place for growing grapes, thanks to the quality of the water, air and soil and also to the conservation of its biodiversity.
Wine tourism is currently one of the best tourist images of Campo Maior and the Alentejo wine region and without a doubt one of the pillars of growth that has been noticed in this tourist sector at a national level.
ADEGA MAYOR
Adega Mayor extends over 350 hectares of holm oaks, riverside galleries and agricultural fields.
At the top of the panoramic terrace, you can see, on the horizon, the vineyard, the olive grove of Herdade, Spain and the Serra de Portalegre. With a contemporary look, the art of good living is reinvented.
It was in this landscape where the architect Siza Vieira applied his line: simple, clean, essential. These were the lines that gave life to Adega Mayor.
An architectural reference worldwide, which distinguishes and elevates the wine heritage of the Alentejo region. A building whose complexity has been whitewashed to elevate simplicity and merge with the landscape.
Inside, there are ample spaces dedicated to production and storage, with rooms that invite you to taste the widely recognized and award-winning wines and the conversations that inspire.
To respond to the different interests of those who visit it, Adega Mayor offers a variety of experiences that range from simple guided tours, to wine workshops or proposals for full weekends in conjunction with the excellent accommodation offer that the town has.
VINHO DA TALHA – FAMILY WINERIES
Following more classical processes, the carved wine remains a faithful representative of the ancient wine culture in Alentejo. In Campo Maior this tradition is preserved by some families who usually open the doors of their wineries on the day of S. Martinho for the traditional wine tasting.
PUPA VINHOS
“Between Raia and Caia, there’s a place where the countryside is bigger. Between the border and the river, there is ground that gives grapes, tradition and identity.
Based on a holistic vision of agriculture, based on regenerative concepts, harmony and absolute respect for nature, this family-run artisanal wine project was born, with just 4ha of its own vineyards in Campo Maior.
Contemporary, experimental and itinerant, it aims to produce memorable wines that inspire sharing, combining typicality and authenticity with creativity and irreverence, respecting roots and traditions, but above all, convictions.
Through the hands of a team of passionate professionals, in a multidisciplinary setting and a philosophy of detail, the focus is on the detail. The two brothers, winegrowers and winemakers, are joined by a biologist, who is essential to finding the path of synergies that are fundamental to the entire balance of the ecosystem, the key to achieving the most unique and pure expression of our places, in a responsible and sustainable way.
In the vineyard, as in wine, the parallel with the life of the butterfly reminds us that from the moment we prune a vine to the moment we open a bottle, Pupa happens. These are the cycles of an artisan nature.”
ADEGA DA TORRE
Adega da Torre, located in Lugar do Ribeirinho, in the heart of Campo Maior’s historic centre, with the walls and its centuries-old castle as a backdrop, has maintained the ancient Roman tradition of producing carved wine for several decades, in a sequence of four family generations. In addition to the quality of the grapes, the process of producing vinho de talha is essentially based on spontaneous fermentation at room temperature, with the masses being stirred 2/3 times a day during the 1st and 2nd weeks. weeks and after the masses have settled to the bottom of the pot, the wine is removed through a wooden tap, therefore unfiltered, which flows into a clay bowl (with the traditional tasting on St Martin’s Day) and from there pumped into stainless steel vats, where it rests for around 4 months and then passes into bottles, duly numbered, of red, white and palhete red, in a process that is all handmade and manual.
All this work has resulted in a wine with unique characteristics and flavours that is an invitation to share with family and friends, which brings us closer together and gives more value to the privilege of living.
Adega da Torre is part of the Talha Wine Route, which starts in Vidigueira, passes through Campo Maior and ends in Marvão, in a total of 22 Alentejo municipalities that have joined this project and whose main objective is to submit a bid to Unesco for Talha Wine to become a World Cultural and Intangible Heritage Site.
We invite everyone passing through or coming to Campo Maior to visit our winery and taste our wines.
